The Power of Design
Considered connection requires that we open our eyes and ears to the world around us…
It’s time to stand up and pay attention to what your customers are saying. The world is crying out for more inclusivity and as meaningful brands, it’s our duty to listen. Outlook Orange is on a mission to support brands in their journey to meaningful growth that impacts not only their customers, but the world around them. We can only build significance if we listen.
Welcome to the era of Universal Design
Universal design goes above and beyond addressing inclusion and diversity in your consumers. The idea is to ensure your design is accessible and digestible to all so that your messaging gets seen and heard by the largest possible audience.
[We’ve loved the style represented in Unilever’s graphic devices as seen on their website, as well as when artist Eugenia Mello was commissioned to design Patagonia’s New York storefronts.]
It may mean making the decision to carefully consider design choices that cater to an audience that is likely to have visual differences - no matter what type of target or generation you are speaking to. These differences may include dyslexia or red-green colour blindness - both more common than people realise. As such, design has a mandate to incorporate good contrast and avoid the use of colour on its own to convey key information.
Design is crucial for building trust
According to new research from global communications firm Edelman, 70% of people believe brand trust is the “make or break” factor for businesses.
This sentiment is echoed in many emerging design trends and may be why we are seeing a comeback in serif fonts in 2024. Serif fonts create a sense of security, sentimentality and recognition and their familiarity helps to build trust. Sans serif fonts are also more readable for people with dyslexia.
Ultimately, choosing the right style for your design iconography that pairs well with other content can show empathy and understanding for consumers. Learn More
Let’s help you accurately pin down your audience in 2024 to align your voice, messaging and content in a way that entices maximum responsiveness and engagement.
Design is important.
