Jonathan Benfield
Chief Innovation Officer
Jonathan brings a rare fusion of technical acumen and creative insight. After studying towards an MCSE (Microsoft Certified System Engineer), he shifted paths to earn a BA in Motion Picture Medium, specialising in cinematography. Over the next 15 years, he built a media business, developing both a learning and talent division and a SaaS product, before returning to his roots in information systems. His wide-ranging experience spans operations, product and project management, UX/UI design, creative direction, and film production—including directing, cinematography, and post-production.
With a deep understanding of systems, processes, and storytelling, Jonathan excels at diagnosing complex challenges, distilling them into clear insights, and developing practical, innovative solutions. He thrives in environments where aligning stakeholders and streamlining operations lead to meaningful change. Passionate about the connection between healthy internal ecosystems and brand success, he sees brands as reflections of culture and leadership.
Outside of work, Jonathan values quality family time and enjoys competitive sports like hockey, as well as skateboarding, DIY, and gardening.