Before we take things further, we have one question… Do you have a solid core.
Solidifying your core is the essential starting point for our brand partnership. The Outlook Orange Brand Vision & DNA Workshop can create direction and alignment for your business, helping solidify you as an authentic voice with your customers.
This is OUR purpose at Outlook Orange. We exist to help our clients uncover their core to deliver meaningful brand experiences and ultimately, growth. We aim to articulate vision, breathe creativity, ignite destiny, and inspire businesses and people to thrive.
We know this because we have been through the process. We walk the talk.
Our collaborative 4-hour-long Brand DNA Workshop helps give direction to your strategy by clarifying:
Purpose
Values
Ideology
Goals
There is tangible return on investment in making your brand’s purpose a core driver of growth and differentiation. We wholly believe that purpose is the secret to enduring success in the marketplace today. The Brand Vision & DNA Workshop can help inspire you to drive toward your goals with clarity, purpose and direction.
“Purpose is your organisation’s reason for being. It is a guiding star on the horizon that doesn’t change but inspires change.”
Our Brand Vision and DNA process starts with unpacking your vision, purpose, and values and leads to defining delivery, focus areas, Big Hairy Audacious Goals (BHAGS), and KPIs that support strategic growth plans.
This is a foundational step in understanding your brand positioning. It enables us to craft meaningful, measurable, impactful brand strategies with you. From this, you take ownership of your Brand DNA document, which serves as the blueprint to inspire and motivate your brand as a vital internal reference.
The Workshop Covers
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Who we are
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What we do
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Why it matters
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How do we tell the world
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BHAGs
(5–10-year future vision)
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SWOTs
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