Baker McVeigh
Baker McVeigh is a world-renowned, full-service equine veterinary practice. They offer an array of services while operating in four different countries, with a rising total of eight practices. Their board-certified veterinarians, guided junior associates, and adept managing partners provide healthcare to horses of varying breeds and sizes.
Year:
2021
Services provided:
Website design
Photography and videograph
The Challenge
To help refine and design a sub-brand logo that encapsulates Baker McVeigh’s approach to affordable equine healthcare. We were then tasked with designing and developing a website that would better communicate the scale and value of the Baker McVeigh group.
The Solution
We began by fully immersing ourselves in the existing Baker McVeigh brand and website in order to discover the current limitations and how we were going to solve these. Through well-crafted copy and a considered design, we set out to create an SEO-optimised digital presence that showcased the global footprint of Baker McVeigh. The website needed to offer its audience a seamless and user-friendly digital experience, while educating them on the brand’s service offering.
When developing the Happy Horse Plan sub-brand logo we combined elements that would clearly articulate what Baker McVeigh was offering. The sub-brand identity was designed to effortlessly connect with the parent brand while ensuring that they each had their own distinct personality.