Mark Gold

Over the past four years, we have partnered with Mark Gold, the creators of Handcrafted fine jewellery, to elevate a brand that exudes timeless elegance.

Year:
2017 - 2021

Services Provided:
Website 
Print Collateral
Photography &
Videography
Social Media Advertising & Content

The Challenge

When we were first approached by Dean Gorrie of Mark Gold, we were faced with the challenge of needing to draw together the multiple brand touchpoints in order to create consistency and continuity. The website was outdated and careful consideration had not been applied to the user journey. The brand did not have a custodian committed to ensuring that a sense of timeless elegance was communicated at every turn.

The Solution

We crafted a communication strategy in order to establish the brand’s position in the minds of the niche target market we were seeking to attract. We galvanized the brand vision and established a clear path to success by ensuring that all online channels were consistent and reflected the timeless elegance the brand embodies. We then launched multiple social media advertising campaigns that continually spoke into the meaning and value that handcrafted fine jewellery embodies. This work included videography, photography as well as the rollout of print applications.