Dolphin Striders

Year:
2024 – 2024

Services Provided:
Brand Strategy
Visual Identity
Brand Collateral
Signage
Uniforms

The Challenge

The Dolphins are experiencing a vibrant resurgence, embodying a renewed vigor and an unyielding drive to excel. As they continue to grow and evolve, they aim to stay at the forefront of appeal and recognition. With their bold, gritty, and generous spirit, the Dolphins' new visual identity and kit must reflect these qualities and truly "stand out."

Our mission was to create a bold, captivating, and impactful kit that not only stands out in the crowd but is also instantly recognizable. The Dolphins' brand seeks to be seen and heard—loud, positive, and bold.

The Solution

When analyzing this incredible, dynamic, and well-loved community-driven brand, the hero and explorer archetypes become evident. We needed an identity that matched this vibrant spirit! The brand’s yellow, white, and black colors reflect the bright sunshine and bold luminescence that define its essence. This visual language is deeply tied to the DNA of the brand, creating a perfect alignment between its identity and its core values.