Nutri Vita

Year:
2023 - 2024

Services Provided:
Brand Strategy & Positioning
Visual Identity
Packaging

The Challenge

You won't find a more committed brand than NutriVita. Fearlessly led by women, NutriVita is obsessed with sourcing the freshest and finest local ingredients to create products that not only tantalise your taste buds but also turbocharge your health, supercharge your digestion, and elevate your overall well-being.

After participating in a Strategy & Brand Vision workshop with us, NutriVita decided it was time for a rebrand. Our mission was to match their tenacity with a fun-loving, impactful visual identity that would make them leap off the shelf.

With five product variations—blast-frozen fruit, smoothie mixes, boosters, juices, and ice lollies—available in multiple flavours, this was a mammoth task that kept our energy high and our creativity flowing.

The Solution

Transforming Packaging for a Cluttered Retail Environment

In a crowded retail landscape, we knew that our packaging needed to stand out with vibrant colours and a playful design.

To capture the essence of each product, we incorporated beautifully illustrated fruit that echoed the product’s flavour. We designed an organic, raw font to reflect the heart and soul of NutriVita.

The colours are striking—bold and dynamic—to ensure the visual identity grabs attention and resonates with both adults and children alike.