Our Work With Monteagle Group
Monteagle Group aims to be the best end-to-end importer of cargo in the world, managing everything to do with the process from sourcing, supply-chain solutions, finance, compliance and due diligence.
Year:
2021 – Present
Services Provided:
Brand Strategy and Vision Building Process
Brand Identity Development
External communication collateral
The Challenge
Monteagle wants to give their customers a full, global picture of what they do and where, as well as the value of their full service offering. A deeper connection between brand and customer was the driving force for the new identity campaign.
The Solution
Our overall rationale was influenced by imagery with natural light and blue hues. The Monteagle Blue we chose was significant of the TRUST, INNOVATION, and INTELLIGENCE personified by the brand. We love a Sans Serif font as they are clean, modern and engaging - and for Monteagle, the bold Clear Sans indicates a straight-forward, simple, and sensible attitude with a slight tech-edge feel.
Iconography - The Eagle & the Mountain
Core to how the brand will be interpreted by its customers, we put much of our focus on finding the right iconography. The Eagle represents a global vision, agility and courage; while the triangular shape of the Mountain is representative of stability, strength and growth.
The Eagle’s Perspective
The eagle is historically representative of strength - but as the eagle soars, it is afforded a unique overarching perspective. This speaks to Monteagle as a global visionary - on-the-ground merchants, navigating solutions together with a sleeve’s up approach.
The Mountain
The mountain draws back to the Monteagle legacy - the solid foundation of knowledge and expertise. The mountain is firm and unchanging but is matched with the agility and vision of the eagle.
