Our Work With Juice Kitchen
The Juice Kitchen’s mission goes beyond providing fleeting moments of nourishment. They exist to offer the healing power of raw juice with the desire to restore bodies to a natural and healthy state. For their identity we chose to focus on conveying their core differentials – Fresh, Wholesome and Vibrant. The Juice Kitchen’s juices are made from the highest quality, locally sourced fruits and vegetables. No preservatives and additives are added to ensure maximum health benefits.
Year:
2021
Services Provided:
Brand Strategy and Vision Building Process
Brand Identity Development
External communication collateral
The Challenge
The brief was to create a brand identity that would help translate the vision into the actual experience. An identity that would immediately convey their distinction to the world.
The Solution
Design a brand icon and logo device that speaks into future brand endeavors.
Align the new visual identity with the brand vision and essence.
Ensure brand consistency on each and every brand touchpoint in order to evoke brand trust.
Demonstrate how the brand design ought to apply to relevant brand touch points.
Building on the local and established attributes of the Juice Kitchen brand, to reimagine their brand identity we chose to go with a minimalistic, clean logo. For the pattern we created a repetitive layered aesthetic to visually convey the ingredients of the cold pressed, raw fruit and vegetable juices.
For the typography, we used a Sans-serif Neuzeit Grotesk font which was complimented by a serif - Recoleta font. Together, their subtlety gave the brand's visual identity a softer, more approachable feel.
