Our Work With Continental Cables
Established in 2007, Continental Cables is one of the largest, privately-owned cable distributors in South Africa. With offices in Pretoria, Alberton and Durban, Continental Cables prides itself on the continuous supply of quality cables at an exceptionally competitive rate to customers across South Africa.
Year:
2020 - Present
Services Provided:
Brand Strategy & Positioning
Communications
Visual Identity
Website Design
Digital Marketing
Signage
Print Collateral
Digital Transformation
Photography
The Challenge
With an outdated brand identity and a need to tap into new markets, Continental Cables approached us to develop a fresh and future-forward brand identity that would position the brand for growth in Africa.
The Solution
Together with Continental Cables, we began envisioning and conceptualising a brand identity and strategy that would position the company for greatness. This involved identifying untapped opportunities for growth and ways to ensure relevancy, such as new product innovations, import opportunities, and brand marketing. Our comprehensive brand-building process led to the articulation of vision, through to the development of a unique brand identity, as well as the deploy of clear, concise, and striking marketing material.
In addition, we designed a website that would enable the brand to enter the digital space and expand its customer base. With intuitive navigation and visual appeal at the heart, we designed and developed a website that seamlessly communicated the Continental Cables offering, whilst showcasing the brand’s growing footprint.
