Our Work With Health Matters
Health Matters hold firmly to the understanding that health care is recognising the unique needs of an individual and treating them not only physically but also mentally and emotionally. Empowering people to reach their full potential within their community is at the heart of what this forward-thinking medical practice believes in.
Year:
2020 - Present
Services Provided:
Brand Strategy & Positioning
Visual Identity
Website Design
The Challenge
Our mandate was to help position the brand, conceptualise a name and design a visual identity that would appeal to the local North Coast target market.
The Solution
We worked with Dr. De Villiers, owner and visionary, to unpack the purpose, values, and deliverables of a brand that is set apart in its ethos and approach. Having experienced health care from Dr. De Villiers made our director, Bonita Cherry, passionate about truly conveying the incredible hands-on care and attention she has witnessed first-hand.
Based on a thorough understanding of the “reasons to believe” we designed the logo, colour palette, stationery and website.
The blue tones we chose reflect intuition and sensitivity. Blue also represents trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence.
Interchanging brand colours across various applications, and then combining them through various design elements was a way to showcase a modern and stylish approach to a traditional health care brand.
