Our Work With Stealth Wipes
In the midst of the Covid-19 lockdown, we were approached by CounterPoint Trading to partner in the development of a brand that would position them as the leading supplier of sanitization wipes in South Africa.
Our goal was to create a communication strategy and visual identity that would showcase a brand that exists to educate and empower people to create a clean and healthy environment in which they can flourish.
Year:
2020 - 2021
Services Provided:
Brand Strategy & Positioning
Communication Plan
Visual Identity
Website Design
Google Search Marketing & Social Media
Packaging
The Challenge
The challenge was to transform a brand that had been in existence for over ten years, into a brand that would not only work for B2B, but B2C as well.
The Solution
We began the brand development journey by workshopping the brand’s vision and purpose. We hold firmly to the belief that meaningful brand experiences deliver business growth and in order to craft these experiences we have to start by ensuring that the brand has clearly defined its core purpose and values. This is the foundation of brand positioning, and creative design excellence flows from this place.
We conceptualised the name “Stealth” as it speaks into the residual action of a product that continues to work even after one has wiped the surface. Like a stealthy ninja, the features of this product are powerful, ensuring no germs are ever left undefeated.
We then designed a brand icon and logo lockup that shows how the products nuke the sh*t out of germs. The blast of light at the end of the shield is a visual demonstration of the product action in logo form.
On the back of our research of competitors in the retail space, we knew that the colours of this brand needed to really stand out. We chose a range of bright, bold colours in order to differentiate the variety of sanitising wipes on offer.
After establishing the brand identity, we then designed the packaging, developed a website, marketing brochures, WhatsApp flyers, and organic social media content launching the brand into the market.
